Which of the Following Best Defines Brand Equity

question 58

Multiple Choice

Which of the following best defines brand equity?

• A)It is a process of varying the width of the product range with the company to modify the return on investment of the company.
• B)It is a process which calculates the percentage of loyal, impulsive, need-based customers, and wandering customers for a particular product.
• C)It is an intangible asset of added value or goodwill that results from the favorable image and/or the strength of consumer attachment to a company name.
• D)It is the process of hiring commercial market research agents to conduct a thorough market research before entering a market with unique products.
• E)It is combination of using print, guerilla, broadcast, and outdoor advertising to promote a company's products.

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Definitions:

Operating Profit

Income generated by the primary activities of a business, not including expenses from interest or taxes.

Single Equivalent Discount Rate

A unified discount rate that equates to the net present value of all future cash flows from a project or investment.

Mark-up

The additional sum included in the goods' cost to cover overhead expenses and gain, represented as a portion of the total cost.

Selling Price

The amount of money for which a seller is willing to sell their product or service.