Ultra-Long Deodorant's Tagline Is "Timely Strength for the Match of Life

question 48

Multiple Choice

Ultra-Long deodorant's tagline is "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time." These ads appear regularly on television and in print media.At the same time, Ultra-Long runs a sweepstakes contest for its customers.To enter the contest, customers have to fill out a $1-off coupon.Through the use of IMC, Ultra-Long is hoping to primarily create _____ for its new product, which is the combination of many factors, including the name, logo, symbols, design, packaging, and performance of the product.

• A)brand evangelism
• B)brand dilution
• C)brand language
• D)brand identity
• E)brand repositioning

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Definitions:

Mates

Companions or friends often used to describe close relationships among people.

Parental Imperative

Suggests that becoming a parent induces changes in behavior and thinking to meet the demands of parenting, often emphasizing more traditional gender roles.

Traditional Gender Roles

Societal norms dictating the behaviors, actions, and roles deemed appropriate for men and women based on their gender.

Same-Sex Partnerships

Romantic or sexual relationships between individuals of the same sex, recognized legally or socially in many societies.