The Process of Assimilating Mass-Media Advertisements with Other Promotional Elements

question 33

Multiple Choice

The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as

• A)media fragmentation.
• B)micromarketing.
• C)integrated marketing communications.
• D)social media.
• E)digital advertising

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.