Inquiry Tests

question 71

Multiple Choice

Inquiry tests:

• A)are used in both consumer and business-to-business market testing
• B)are posttests
• C)include the reader response cards often found in trade journals
• D)may not truly measure the attention-getting or information-providing aspects of an ad
• E)are accurately described by all of the above

Recognize the roles and impacts of tariffs, quotas, and protectionist measures on global trade and national economies.

Identify the effects of trade measures on the price of domestic goods and the global economy.

Understand the influence of global marketing developments on international trade.

Recognize the role and functions of the World Trade Organization (WTO) in facilitating and regulating international trade.

---

Definitions:

Goals And Objectives

The intended achievements and specific outcomes that an organization or individual aims to accomplish within a set timeframe.

Evaluation And Control

Processes used in management to assess the performance of strategies, projects and operations, and to make adjustments if necessary.

SWOT Analysis

SWOT Analysis is a strategic planning tool that evaluates an organization's Strengths, Weaknesses, Opportunities, and Threats to inform decision-making and strategy development.

Competitive Advantage

A unique attribute or ability that allows an organization to outperform its competitors.