When PepsiCo Tried to Introduce Diet Pepsi to Brazil the Company

question 56

Multiple Choice

When PepsiCo tried to introduce Diet Pepsi to Brazil the company ran into stiff opposition from certain groups who felt that a diet soft drink would hurt the country's sugar cane business.A problem such as this is probably best approached using which of the following approaches?

• A)using advertising to convince Brazilian consumers of Diet Pepsi's great taste
• B)using advertising to convince Brazilian consumers that Diet Pepsi only has one calorie
• C)using heavy sampling programs to get Brazilian consumer to try Diet Pepsi
• D)using public relations efforts to work with groups who are opposed to the product and try to address their concerns
• E)adopting a missionary oriented personal selling approach

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Definitions:

Operating Agreement

A legal document outlining the governance and business operations of an LLC, agreed upon by its members.

LLC Statue

Probably intended to be "LLC Statute," which refers to the laws that govern the formation, operation, and dissolution of Limited Liability Companies.

Dispute Resolution

The process of resolving disagreements or conflicts between parties through negotiations, mediations, arbitrations, or legal proceedings.

Personal Liability

The legal responsibility of an individual to settle debts or legal claims using personal assets.