What Two Methods Are Used to Measure the Impact of Yellow

question 74

Multiple Choice

What two methods are used to measure the impact of Yellow Pages advertising on sales?

• A)CPM and frequency
• B)reach and frequency
• C)circulation and usage
• D)visibility and usage
• E)CPM and pass-along rate

---

Definitions:

Informal Leader

An Informal Leader is someone who, regardless of their official position, influences and guides a group through personal prowess, skills, or personality, without formal authority.

Officially Designated

Formally or officially assigned or specified by an authoritative body or figure.

Androgynous Traits

Characteristics or behaviors that are not distinctly male or female but rather a blend or mix of both genders' qualities.

Leader Emergence

The natural occurrence of someone becoming the leader of a leaderless group.