Which of the Following Statements About the Reach and Frequency

question 104

Multiple Choice

Which of the following statements about the reach and frequency of consumer magazines is true?

• A)Popular consumer magazines have broad reach and frequency.
• B)While a high percentage of adults in the U.S.read one or more magazines,the percentage reading any individual publication is quite low.
• C)Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
• D)Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
• E)All of the above statements about the reach and frequency of consumer magazines are true.

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Definitions:

Organizational Politics

The activities within an organization aimed at improving personal or departmental power and influence, often at the expense of organizational goals.

Specialized Expertise

Refers to the advanced knowledge or skills in a particular field or area of study, often acquired through education or extensive experience.

Service Levels

Agreed upon measurements of the quality and performance of services provided, often detailed in the service level agreements between providers and consumers.

Recruiting

The process of identifying, attracting, interviewing, and hiring employees to fill job vacancies in an organization.