Magazines Try to Improve Their Position and Become More Appealing

question 103

Multiple Choice

Magazines try to improve their position and become more appealing to marketers by:

• A)developing stronger editorial platforms that appeal to changing interests,lifestyles,and demographics
• B)improving the quality of their circulation bases even if it means a reduction in subscribers
• C)offering more cross-magazine and cross-media advertising packages
• D)offering new technologies to better target consumers and make ads more interesting and attention getting
• E)doing all of the above

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Definitions:

Plan Components

The essential elements that make up a strategic or operational plan, including objectives, strategies, measures, and timelines.

Objective

A goal or aim that is clearly defined and measurable.

Action Statement

A clear, concise declaration outlining a specific action to be taken to achieve a particular objective.

Budget

An estimate of income and expenditure for a set period of time, often used by businesses and governments to plan financial activities and resource allocations.