Which of the Following Statements About the Length of Television

question 16

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A)Commercials have become longer as the demand for broadcast time dwindles.
• B)Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
• C)Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D)Fifteen-second commercials account for over half of the ads seen on network television.
• E)The number of 60-second commercials has declined due to a desire by the network to sell more ads and restrict clutter.

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Definitions:

Conservation

In cognitive development, the understanding that certain properties of objects remain the same despite changes in their form or appearance.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting other relevant aspects.

Cognitive Development

The progression of learning and processing abilities in an individual, including memory, problem-solving, and decision-making skills from childhood through adulthood.

Handedness

The preference for using one hand over the other for tasks, typically categorized as right-handed, left-handed, or ambidextrous.