_____ Is a Summary Measure That Combines Reach and Frequency

question 76

Multiple Choice

_____ is a summary measure that combines reach and frequency.

• A)The brand development index (BDI)
• B)The program rating
• C)The category development index (CDI)
• D)Target ratings points (TRPs)
• E)Gross ratings points (GRPs)

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Definitions:

Assignable

Capable of being transferred or made over to someone else, typically referring to rights or property.

Holder in Due Course

A legal term referring to a person who has acquired a negotiable instrument in good faith for value and without notice of any defects in title.

Parties

Individuals or entities involved in a legal proceeding, contract, or agreement.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money from the drawer's account to the person or entity in whose name the check has been issued.