Which of the Following Statements About Informational/rational Advertising Appeals Is

question 82

Multiple Choice

Which of the following statements about informational/rational advertising appeals is true?

• A)The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
• B)These types of appeals work well for products but not for services.
• C)The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
• D)The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
• E)Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.

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Definitions:

Cloud

Computing services delivered over the internet, allowing for resource sharing, storage, and access to software and applications.

Internet

A global network of computers and servers that supports the vast majority of communication and data exchange across the world.

Facebook

A social networking site that allows users to create profiles, share photos and videos, send messages, and keep in touch with friends, family and colleagues.

WAN

Wide Area Network, a telecommunications network that extends over a large geographical area for the primary purpose of computer networking.