_____ Is the Words in the Leading Position of a Print

question 20

Multiple Choice

_____ is the words in the leading position of a print advertisement that are likely to be read first.

• A)A headline
• B)Body copy
• C)Subheads
• D)Layout
• E)Primary copy

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Definitions:

Hydrofluoric Acid

A highly corrosive acid made of hydrogen and fluorine that is used in various industrial processes.

Sodium Hydroxide

A highly caustic metallic base and alkali salt, used in many industrial processes, often known as lye or caustic soda.

Sodium Hydrogen Carbonate

A chemical compound also known as baking soda, with formula NaHCO3, often used in cooking, cleaning, and neutralizing acids.

Sodium Carbonate

A white, water-soluble salt used widely in manufacturing glass, soaps, and detergents, and as a water softener.