The Agency That Developed the Jack-In-The-Box Fast-Food Restaurants Ads Used

question 19

Multiple Choice

The agency that developed the Jack-in-the-Box fast-food restaurants ads used an irreverent return of a brand image that was remembered by customers from previous years,thereby creating:

• A)advertising appeal
• B)creative plan
• C)marketing plan
• D)sales approach
• E)sales presentation

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Definitions:

Inattentional Blindness

A psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight due to their focus on a different task or aspect of their environment.

Change Blindness

A phenomenon where an observer does not notice a significant change in a visual scene, indicating limitations in attention and perception.

Change Blindness

A phenomenon where a person does not notice some significant change in the visual field, indicating limitations in attention and perception.

Inattentional Blindness

a psychological lack of attention that is not associated with any vision defects or deficits, where an individual fails to perceive an unexpected stimulus that is in plain sight.