Presenting the Strongest Arguments at the Beginning of the Commercial

question 83

Multiple Choice

Presenting the strongest arguments at the beginning of the commercial message assumes a _____ is operating.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Motor Control

The ability of the nervous system to coordinate the movements and actions of the muscles and limbs.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which is used medically as a local anesthetic but is also abused for its euphoric effects.

Dopamine

A neurotransmitter involved in regulating movement, mood, reward, and pleasure.

Euphoria

An intense state of happiness, confidence, or well-being, sometimes artificially induced through the use of substances.