If One Subscribes to the Theory That "Sex Sells," Which

question 9

Multiple Choice

If one subscribes to the theory that "sex sells," which of the following theories would best support this position?

• A)cognitive theory
• B)operant conditioning
• C)classical conditioning
• D)psychoanalytical theory
• E)postmodernist theory of consumer behavior

---

Definitions:

Accounts Receivable

Amounts owed to a business by its customers for goods or services delivered on credit.

Revenue Recognition

A principle guiding how and when revenue is recognized in the accounting records, generally when earned and realizable.

Economic Substance

The underlying economic or commercial purpose of a transaction, which must exist for it to be recognized for tax or accounting purposes.

Legal Form

Refers to the legal structure or type of business entity, such as corporation, partnership, sole proprietorship, etc., which determines legal liabilities and taxation methods.