Media-Planning Software Is Used by Advertisers to _____

question 83

Multiple Choice

Media-planning software is used by advertisers to _____.

• A) write ad copy that optimizes the ad's impact given budget constraints 
• B) evaluate a copy for specific influences 
• C) select media to optimize a specific objective within given constraints 
• D) place ads in a large number of media 
• E) determine competitors' media plans

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Definitions:

Sherman Act

A landmark federal statute passed in the United States to outlaw monopolistic business practices.

Monopolies Illegal

A legal stance or policy where monopolies are prohibited due to their potential to limit competition, raise prices, and reduce choices for consumers.

Supreme Court

The highest judicial court in a country or state, responsible for interpreting the constitution and laws and applying their interpretations to major legal cases.

Antitrust Cases

Legal actions taken to address or prevent business practices that reduce competition in the marketplace.