Which PACT Principle of Copy Testing Suggests That Copy Testing

question 1

Multiple Choice

Which PACT principle of copy testing suggests that copy testing procedures should attempt to duplicate the eventual setting of an advertisement? 

• A) A good copy testing system is based on a model of human response to communications. 
• B) A good copy system provides controls to avoid the bias normally found in the exposure context. 
• C) A good copy testing system takes into account basic considerations of sample definition. 
• D) A good copy testing system can demonstrate reliability and validity. 
• E) A good copy testing system provides multiple measurements.

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Definitions:

Sufficient

Enough to meet the needs of a situation or a proposed end.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, being aware of and understanding one's self.

Healthy Self-Esteem

A positive state of mind that involves recognizing one's own worth and abilities in a balanced and realistic manner.

Healthy Self-Esteem

The positive regard or valuation one has for oneself, characterized by confidence and respect for one’s own abilities and worth.