Consumers Who Score High on the Attention to Social Comparison

question 77

True/False

Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior.

---

Definitions:

Positive Emotions

Feelings that are enjoyable or pleasurable, including happiness, joy, excitement, and contentment.

Negative Emotions

Emotions that are generally associated with being harmful or unpleasant, such as sadness, anger, and fear.

Self-Determination Theory

A theory of motivation that emphasizes the role of autonomy, competence, and relatedness in fostering motivation and psychological growth.

Personal Growth

The process of developing and refining one's own capabilities, character, attitudes, or behaviors over time.