Which of the Following Statements Is True of the Use

question 85

Multiple Choice

Which of the following statements is true of the use of direct mail on the Internet (e-mail) in the direct-marketing industry?

• A)It is less targeted than traditional direct mail.
• B)It does not make use of mailing lists because such lists lead to spam messages.
• C)It attempts to reach consumers with specific needs through targeted messages.
• D)It is used only by business-to-business marketers.
• E)It has higher cost and lower effectiveness than traditional direct mail.

---

Definitions:

External Validity

The extent to which the results of a study can be generalized or applied to other situations, populations, or settings outside of the experimental environment.

Ethnic Background

A category of social identity that relates to an individual's ancestry and cultural traditions.

Various Cultures

The diverse set of beliefs, customs, practices, and social behaviors of different groups or societies.

Rosenthal

Refers to the Rosenthal effect, also known as the experimenter expectancy effect, where the researcher's expectations influence the outcome of a study.