_____ Media Are Used to Reach Those People in the Target

question 13

Multiple Choice

_____ media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce their messages.

• A)Advertising
• B)Direct response
• C)Traditional
• D)Sales promotion
• E)Support

Distinguish between the various mechanisms businesses use to manage exchange rate risks.

Assess the effects of currency exchange rate changes on international businesses.

Understand the definition and calculation of net cash flow and its distinction from net discounted cash flow.

Comprehend the concept and computation of average rate of return on investments.

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Definitions:

Pc

Personal Computer, a general-purpose electronic device designed to be used by an individual, typically for conducting tasks that require computing capability.

Sig

An abbreviation for "signatura" used in medical prescriptions, indicating the directions for the patient's use of the medication.

Ointment

A salve; a fatty, soft substance having antiseptic or healing properties.

Enema

The instillation of fluid into the rectum and colon.