Which of the Following Statements Concerning Advertising on Cable Television

question 98

Multiple Choice

Which of the following statements concerning advertising on cable television is true?

• A)Cable time can only be purchased on a national level.
• B)Cable time can be purchased on a national, regional, or local level.
• C)Spot cable advertising revenues have decreased dramatically over the past five years.
• D)Local cable systems provide advertisers with extensive research information on demographics, lifestyles, and viewership patterns.
• E)Cable networks discourage the purpose of marketers to reach large number of viewers across the country with a single media buy.

---

Definitions:

Zoning Restrictions

Regulations set by local governments dictating how land within their jurisdiction can be used, affecting the location and type of business operations.

Intangible Costs

Costs that are not directly measurable in monetary terms, such as brand value, intellectual property, and customer relationships.

Factor-Rating Analysis

A method for comparing the desirability of multiple options or locations based on a set of criteria, each weighted according to its importance.

Facility Location

The process of determining the most suitable location for a company’s manufacturing or service operation for optimization of its efficiency and effectiveness.