Effective Reach Refers to The

question 84

Multiple Choice

Effective reach refers to the:

• A)percentage of people in the primary target audience a media buy reaches effectively.
• B)percentage of people who see and respond to an ad through purchase action.
• C)percentage of people in the target audience who can recall an ad after being exposed to the ad once.
• D)percentage of a media vehicle's audience reached at each effectual frequency increment.
• E)number of times an ad appears in prime-time television.

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Definitions:

Work Stress

Stress experienced due to job-related factors including deadlines, workload, interpersonal relationships, and job security.

Psychological Safety

A belief that one can speak up or take risks without fear of negative consequences to self-image, status, or career in a particular setting.

Grapevine

Informal channels of communication within an organization, often characterized by rumors and unofficial information.

Work Stress

The emotional and physical strain caused by work demands and pressures that exceed an individual's capacity to cope.