Underneath the Headline, "Fully Loaded," in an Ad for Brett

question 30

Multiple Choice

Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline. The second statement in the ad is an example of a(n) :

• A)story line.
• B)subhead.
• C)jingle.
• D)indirect headline.
• E)noisE.In the above scenario, the second statement is an example of a subhead.While many ads have only one headline, it is also common to see print ads containing the main head and one or more secondary heads, or subheads.Subheads are usually smaller than the main headline but larger than the body copy.

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Definitions:

Code of Ethics

A code of ethics is a set of principles and guidelines designed to help professionals conduct their activities with honesty, integrity, and fairness.

Ethical Considerations

Pertains to the evaluation of actions and decisions based on moral principles and values, often involved in determining the rightness or wrongness of certain behaviors.

Field Site

A specific geographic location selected for research, where data is collected, and studies are conducted in a natural setting.

Human Rights Abuses

Violations against individuals' fundamental freedoms and rights, such as freedom from torture, unjust imprisonment, and discrimination.