Which of the Following Media Should Be Used When an Advertiser

question 55

Multiple Choice

Which of the following media should be used when an advertiser wants to present a detailed message with a large amount of information?

• A)Radio
• B)Television
• C)Billboards
• D)Magazines
• E)Transit signs

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Definitions:

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions.

Repression

Defense mechanism in which the ego pushes anxiety-provoking material back into the unconscious.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Preconscious

According to Freud, area of the psyche that contains material from the unconscious before it reaches the conscious mind.