_____ Refers to Nonpersonal Communication Regarding an Organization, Product, Service

question 67

Multiple Choice

_____ refers to nonpersonal communication regarding an organization, product, service, or idea not directly paid for or run under identified sponsorship.

• A)Advertising
• B)Sales promotion
• C)Publicity
• D)Public relations
• E)Telemarketing

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Definitions:

Cannon-Bard Theory

A theory of emotion that argues emotions and bodily responses occur simultaneously, not sequentially.

James-Lange Theory

The James-Lange theory proposes that emotions result from the perception of bodily reactions to stimuli, rather than directly from the stimuli.

Cannon-Bard Theory

The psychological theory proposing that emotions and physiological reactions occur simultaneously, rather than one causing the other.

Cognitive Appraise

Cognitive Appraise is a process of evaluating and processing information and experiences in relation to one's own emotional and psychological state.