AWhich Trading Area (Primary,secondary,or Fringe)is Most Important for a Destination

question 21

Essay

a.Which trading area (primary,secondary,or fringe)is most important for a destination store? Explain.
b.Is trading area analysis relevant to a direct marketer? Explain your answer.

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Definitions:

Coalition Partners

Members of a temporary alliance formed between parties or organizations for achieving shared goals.

Criteria

Standards or principles used to evaluate, judge, or make decisions regarding various options or actions.

Unequal Share

A division of resources, responsibilities, or benefits where the portions are not evenly distributed among parties.

Early Prospects

Initial opportunities or possibilities that arise at the beginning of a process.