Which of the Following Is NOT a Category of Reference

question 154

Multiple Choice

Which of the following is NOT a category of reference group influence?

• A) informational
• B) hedonic
• C) utilitarian
• D) value-expressive

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Definitions:

Copy Testing

A marketing research technique used to evaluate the effectiveness of advertising content by measuring audience responses before it is aired or published.

Leader-Member Exchanges

The interactions and relationships between leaders and their team members, which can affect performance and satisfaction.

Transformational Effect

A significant change or impact that drastically alters the existing condition, perception, or reality of a situation or entity.

Transactional Effect

The outcomes that result from a series of transactions or interactions, often referring to the consequences of specific actions within an organizational framework.