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Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. Where is the information about past donors stored?
Modern Technology
The current state of technological development that encompasses a wide range of digital, electronic, and mechanical inventions.
Daily Basis
A frequency of occurrence where actions or events happen every day.
Mortality Data
Information related to the incidence of death in a population, often used for studying health outcomes and life expectancy.
Canada
A country in North America known for its vast landscapes, multicultural cities, and bilingual official languages of English and French.
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