Examlex
Which of the following is an argument against measuring advertising effectiveness?
Classical Conditioning
A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.
Unconditioned Stimulus
In classical conditioning, an unconditioned stimulus is something that naturally and automatically triggers a response without the need for prior learning.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, evokes a conditioned response.
Unconditioned Response
A spontaneous, innate response to a stimulus that happens without any previous conditioning or learning.
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