At the Web Site for Ivillage

question 61

Multiple Choice

At the Web site for Ivillage.com,there is an ad that stretches across the top of the page for 'Clinique' cosmetics.If you click on the ad,it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics.The Clinique ad that appears at the iVillage Web site is an example of a(n) :

• A)interstitial.
• B)banner.
• C)pop-up.
• D)sponsorship.
• E)paid search.

---

Definitions:

Payment Maturity

The date on which a financial obligation must be repaid in full.

Note Issuance

Note issuance involves the creation and offering of a promissory note, a financial instrument wherein the issuer promises to pay a specific amount to the holder on demand or at a future date.

Estimable Liability

A financial obligation or debt that can be measured or estimated with a reasonable level of accuracy.

Probable Likelihood

A high chance or probability that an event will occur.