Which of the Following Statements Is True About the Use

question 2

Multiple Choice

Which of the following statements is true about the use of catalogs in the direct-marketing industry?

• A)Most business-to-business marketers use print catalogs.
• B)The number of catalogs mailed since 1984 has decreased significantly.
• C)Many companies use catalogs in conjunction with their more traditional sales and promotional strategies.
• D)There is no company today that relies solely on catalog sales.
• E)The number of catalog shoppers has steadily declined since 1984.