Which of the Following Statements About Audience Measurement in Promotional

question 20

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A)Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B)Response to direct-mail advertising with included promotional products marketing is typically used as a measure of all support media.
• C)Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• D)Companies that use promotional products marketing are not interested in sales;they only want to create goodwill.
• E)There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Merchandising Company

A business entity that purchases goods in large quantities from manufacturers or wholesalers and then sells them in smaller quantities to consumers.

Receive Inventory

The process of accepting, documenting, and storing goods delivered to a business.

Enter Bill

The process of recording an invoice received from a vendor or supplier into the accounting system.

Merchandise Company

A business entity primarily engaged in the retail or wholesale buying and selling of goods for profit.