Which of the Following Statements Is True About Newspaper Supplements

question 108

Multiple Choice

Which of the following statements is true about newspaper supplements?

• A)Most national advertisers avoid them because of high clutter.
• B)Newspaper supplements carry no national advertising.
• C)Some of these publications are similar to national magazines and carry national and regional ads in four-color.
• D)They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
• E)Newspaper supplements are a category of newspapers just like daily,weekly,and national newspapers are.

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Definitions:

Sociability

The tendency to seek and enjoy the company of others; being friendly and social.

Emotionality

The observable behavioral and physiological component of emotion; refers to a person's intensity and frequency of emotional expressions.

McCrae and Costa

Researchers known for the Five Factor Model of personality, which identifies five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Neuroticism

A personality trait characterized by long-term tendencies to experience negative emotional states such as anxiety, anger, or depression.