After the Situation Analysis and the Development of Both the Marketing

question 42

Multiple Choice

After the situation analysis and the development of both the marketing and creative strategy plans,it is time to develop the media plan.The first step in developing a media plan is to:

• A)create a media plan committee.
• B)set the media objectives.
• C)determine the reach,frequency,and coverage of all available media.
• D)select broad media classes.
• E)develop advertising campaigns.

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Definitions:

Clonus

A neurological condition characterized by involuntary and rhythmic muscle contractions typically triggered by a sudden muscle stretch.

Pregnant

The state of carrying a developing embryo or fetus within the female body.

Mammary Souffle

A rare physiological condition where a swooshing sound is heard over the breast due to increased blood flow, often related to pregnancy.

Aortic Stenosis

A condition characterized by the narrowing of the aortic valve opening, restricting blood flow from the heart to the rest of the body.