Uranus,a Web Site Dealing with the Latest Trends in Fashion

question 68

Multiple Choice

Uranus,a Web site dealing with the latest trends in fashion has a banner link to an online clothes retailer.When consumers purchase from the retailer,through this link,the site publisher receives a percentage of the sale for showing the banner.On the basis of the given information we can say that this is an example of:

• A) cloud computing.
• B) affiliate marketing.
• C) behavioral targeting.
• D) sugging.
• E) buffering.

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Definitions:

Goodwill

An intangible asset that arises when one company acquires another for a premium value, representing the excess of the purchase price over the fair market value of the identifiable assets and liabilities.

Indefinite Life

An intangible asset's useful life that is not limited to a predetermined period and could extend indefinitely.

Amortized

The process of spreading out a loan or intangible asset into a series of fixed payments over time, reducing the value of the asset or paying off the debt.

Held-To-Maturity Investment

An investment in debt securities that a company has the intent and ability to hold until maturity.