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How Does the Persuasion Knowledge Model (PKM) View the Exchange

question 26

Essay

How does the Persuasion Knowledge Model (PKM) view the exchange between consumer and persuasion agent?


Definitions:

Behavioural Deficits

A lack or reduction in normal behavior patterns, functioning, or activities, often indicative of psychological conditions or developmental disorders.

Flat Affect

Flat affect is a term used in psychology to describe a significant lack of emotional expressiveness or reaction in an individual, often seen in some mental health disorders.

Avolition

A lack of motivation or inability to initiate and persist in goal-directed activities.

Catatonic Stupor

A state of psychic and motor immobility and behavioral abnormality marked by periods of rigidity and excitement.

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