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What is the second step in the process for setting customer-defined standards?
Maslow's Hierarchy
A theory of human motivation that suggests people are motivated to fulfill basic needs before moving on to other, more advanced needs, culminating in self-actualization.
Affiliation Motive
The drive to build and maintain positive interpersonal relationships and to be part of a group.
McClelland's Model
A psychological theory of motivation that asserts people are motivated by three primary needs: achievement, affiliation, and power.
Personal Relationships
Interpersonal connections formed between individuals based on shared interests, emotions, and other social commitments.
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