If Customers Already Have a Positive Attitude About a Product,which

question 288

Multiple Choice

If customers already have a positive attitude about a product,which promotional objective would you recommend?

• A)inform
• B)remind
• C)persuade
• D)educate
• E)change position

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Definitions:

Needs-Hierarchy Theory

A psychological theory proposed by Abraham Maslow that categorizes human needs into five hierarchical levels, from basic physiological needs to self-actualization.

Gratified

Having given pleasure or satisfaction; in psychological terms, it often relates to the fulfillment of a desire or need.

Hereditary Component

The portion of an individual's traits or characteristics attributed to genetic inheritance from their biological parents.

Physiological Needs

Fundamental human requirements for sustaining life, including air, water, food, shelter, and sleep, critical for survival.