Market Segmentation

question 263

Multiple Choice

Market segmentation

• A)means the same thing as marketing strategy planning.
• B)assumes that most submarkets can be satisfied by the same marketing mix.
• C)is the same thing as positioning.
• D)tries to identify homogeneous submarkets within a product-market.
• E)None of these answers is correct.

Recognize the prevalence of homosexual orientations among various populations.

Understand the impact of sex hormones on sexual orientation and identity.

Identify the ethical considerations in the treatment and support of intersex individuals.

Understand the contribution of genetics to sexual orientation.