Product Type Determining Dimensions

question 261

Multiple Choice

Product type determining dimensions

• A) are generally relevant to purchasing behavior.
• B) affect the customer's purchase of a specific product brand.
• C) affect the customer's choice of a specific kind of product.
• D) are relevant to including a customer type in the product-market.
• E) are less specific than qualifying dimensions.

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Definitions:

Central Route

A method of persuasion that uses high elaboration—where people pay attention to the arguments and consider all the information in the message. This method usually results in development of stronger attitudes.

Stereotyping

The act of generalizing a set of characteristics to all members of a group, often leading to oversimplified perceptions or judgments.

Prejudice

A preconceived opinion or judgment, often negative, towards an individual or group without proper knowledge or examination.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.