A Marketer Can Reduce the Cost of Personal Selling By

question 54

Multiple Choice

A marketer can reduce the cost of personal selling by:

• A) eliminating the need for database management.
• B) communicating relevant information about the company and its product before the sales call.
• C) providing proof that what the salesperson says is true.
• D) reminding the prospect to close the sale.
• E) avoiding the use of trial closes that may delay the actual sale.

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Definitions:

Arachadonic Acid

A polyunsaturated omega-6 fatty acid important in the inflammation process and cellular signalling.

Chair Conformation

A stable, puckered conformation of six-membered rings that minimizes torsional strain.

Axial

Refers to positions or directions parallel to the axis of symmetry in a molecule or crystal.

Equitorial

Refers to the positioning of substituents in a cyclic compound, where the groups are oriented along the equator of the molecule, often leading to more stable conformations.