A Company That Specializes in Pool and Spa Installations Plans

question 4

Multiple Choice

A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station.The company has learned the show has a rating of 20,reaches 10,000 people in the primary target audience,and a 30 second spot costs $700.What is the cost per rating point?

• A) $10
• B) $20
• C) $35
• D) $50
• E) $65

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Definitions:

Appraising Performance

The process of evaluating an employee's job performance and productivity in accordance with previously set objectives.

Organizational Citizenship Behaviors

Voluntary actions by employees that are not mandated but contribute positively to organizational functioning.

Stockholders

Individuals or entities that own one or more shares of stock in a public or private corporation, thus having a financial interest in its performance.

Trade Show

An event or exposition where companies in a specific industry showcase and demonstrate their new products, services, or technologies to potential customers and partners.