A Tearsheet Is

question 67

Multiple Choice

A tearsheet is:

• A) another term for an ad pasteup.
• B) a guarantee that the ad will receive ROP positioning.
• C) a perforated, preprinted insert.
• D) a page removed from the actual newspaper on which the ad appeared.
• E) the receipt that the media salesperson gives to the advertiser.

---

Definitions:

Variable Costing

An accounting approach where only variable manufacturing costs are included in product costs, excluding fixed manufacturing overhead.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Absorption Costing

An accounting method that includes all manufacturing costs, both fixed and variable, in the cost of a product.

Variable Costing

A costing method that includes only variable production costs—direct materials, direct labor, and variable manufacturing overhead—in unit product costs.