Once a Customer Begins to Have a Positive Experience with a Service

question 48

Multiple Choice

Once a customer begins to have a positive experience with a service provider and builds a relationship with the firm,_______________.

• A)Customer loyalty tends to be less than for products
• B)Customer loyalty tends to be greater for services than for products
• C)Customer loyalty is the same between services and products
• D)Customer loyalty is an upward sloping curve that accelerates as it hits the zone of indifference
• E)None of these

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Definitions:

Verb Tenses

Verb tenses are grammatical categories that express the time at which an action occurs, including past, present, and future.

Language Progress

The development and improvement over time in an individual’s ability to understand and produce language.

Educational Quality

The measure of the effectiveness, efficiency, and equity of education in meeting the learning or educational needs of students.

Child-Centered Program

An educational approach that focuses on the individual child's needs, interests, and developmental stage rather than on predetermined curriculum standards.