When Consumers See an Apple with a Single Bite Taken

question 26

Multiple Choice

When consumers see an apple with a single bite taken out of the right side,several small electronic devices such as iPhones,iPods,or iPads might come to mind.This occurs because consumers form a _____ between the logo and electronic devices.

• A)Perception
• B)Brand link
• C)Brand association
• D)Brand identity
• E)Brand connection

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Definitions:

Batch File

A Windows-based script that can only be interpreted by the Windows operating system. A batch file has the extension .bat.

Echo

A command in various operating systems that displays messages or turns command echoing on or off in programming environments.

Commands

Instructions given by a user or a program to an operating system or software to perform a specific task.

Environment Variable

A variable that describes the environment in which a program runs. It contains a name and a value, where the value is the path to the program identified by the variable name.