Analytical CRM Provides Customer Segmentation, Which Divides a Market into Categories

question 49

True/False

Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

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Definitions:

Ratings Of Effectiveness

Evaluations or assessments of how well an individual, system, or process achieves its intended goals or outcomes.

Gender Differences

The distinctions in characteristics, roles, behaviour, and biological traits typically associated with being male or female.

Masculine

Characteristics or traits traditionally associated with men or the male gender, but culturally defined and subject to change.

Organizations

Groups or entities that are structured and managed to meet specific goals or pursue a particular set of activities, often comprised of individuals working together.