All Direct Marketers Must Make Two Basic Strategy Decisions

question 26

Multiple Choice

All direct marketers must make two basic strategy decisions.The first is the extent to which they will use direct sales.The second is:

• A) the extent to which they will require the medium of marketing to be interactive.
• B) the frequency of customer feedback that they will require.
• C) the extent to which they will use direct-response advertising.
• D) the balance they will need between personal selling and telemarketing.
• E) the extent to which they will need marketers' representatives to sell to customers directly.