Which of the Following Statements About Positioning a Change Is

question 76

Multiple Choice

Which of the following statements about positioning a change is true?

• A) Positioning a change is not at all similar to positioning a product in the mass market.
• B) Since the salesperson is acting as the change agent, any positioning of a change should take place in the purchasing department.
• C) Positioning a change is similar to positioning a product in mass marketing.
• D) Positioning a change is a reactive way of dealing with an initial turndown by the buying firm.
• E) Salespeople have a limited role in the process of positioning a proposed change.