Which of the Following Statements About a Buyer's Attention and Understanding

question 80

Multiple Choice

Which of the following statements about a buyer's attention and understanding is FALSE?

• A) Vividly communicated features help buyers remember a seller's claims.
• B) Salespeople should use humor to gain a prospect's attention during a presentation.
• C) To strengthen impact,appeals should focus on only one of a prospect's five senses.
• D) A buyer's attention span is affected by his or her personality.
• E) Many buyers have difficulty forming clear images from a written or spoken word.

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Definitions:

Symptoms

The signs or phenomena that indicate the presence of a particular disease or condition as experienced by the individual.

Survey Responses

The answers or feedback provided by participants in a survey.

Epidemiologist

A public health professional who investigates patterns and causes of diseases and injuries in humans.

Incubation Period

The time between exposure to a pathogen and the appearance of the first symptoms.