For Which of the Following Salespeople Would Prospecting Be Most

question 38

Multiple Choice

For which of the following salespeople would prospecting be most important?

• A) A pharmaceutical sales rep selling heart medications
• B) A real estate salesperson specializing in residential property
• C) Dynamo, a maker of fighter aircrafts that has exclusive tie-ups with three of the world's most powerful nations
• D) An electric transformer salesperson working full time for Florida Power and Light Co.
• E) A GoodStart cereal salesperson whose territory is Denver

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Definitions:

Price Discriminate

The practice of charging different prices to different consumers for the same good or service, based on differing willingness to pay.

First-Degree Price Discrimination

A pricing strategy where a seller charges each customer the maximum price they are willing to pay.

Producer Surplus

The difference between the amount a producer is paid for a good versus what they would have been willing to accept, reflecting the benefit to producers from participating in the market.

Consumer Surplus

The difference between the total amount consumers are willing to pay for a good or service and the total amount they actually pay.